Irresistible brands and raved-about products don’t happen accidentally.
But you know that already, don’t you? Because you’ve dedicated so much to dreaming up and building your business—from fixating on your formulas to DIY-ing whatever you had to to make everything come together.
You’ve poured your love into creating something amazing for your customers and now it’s time that every detail of your brand and packaging design reflected your brilliance back.
let’s work together
Despite what you see,
my gift isn’t beautiful design…
It’s my ability to look at what is and instead see everything it could become.
And when I look at your brand? I see so much talent and untapped potential.
Pairing my 12+ years of experience with my passion for creating beautiful things, I’m here to listen to your dreamy ideas, guide you down the path of building a brand, and, deliver design that’s everything you’ve been dreaming of and more.
Because I want you to see your products on the shelves and hold your packaging in your hands—and finally feel that your brand has become everything you knew it could be.
Besides being a designer, I’m also a wife and a mother to three.
(and so many of my clients are working moms too.)
Honestly, my family is such a big part of why I love what I do because it gives me the freedom to spend time with them and get to choose the crazy talented clients I work with, like you.
Hi, I’m Rachael — founder of studio foray
“Not only did we walk away with a stunning website, but we also gained back hours of time in our day. The site answers client questions, simplifies custom orders, and makes the process feel easy and enjoyable. Rachael’s creativity, thoughtfulness, and genuine energy shine through in every detail.”
— Alex Baker Kincaid, founder, A.Baker
“I came to Rachael completely stuck. I had tried to design everything myself, but it never fully captured what my brand could be. Rachael took all my ideas, cleared the confusion, and brought real clarity to my vision. She reminded me of my 'why'—and brought it to life in a way I never could have on my own”
— Erinn M
Founder, Little Bear Foods
“I had a clear vision in my head but couldn’t quite express it. Rachael took that vision and translated it into branding that not only feels right—it inspires everything I do. People constantly comment on the colors, fonts, and overall feel. It gave me the confidence to launch and continues to guide my business every step of the way.”
— Jacqueline Fyrwald, Founder, Esas Mesas
“Since working with Rachael, I feel proud and confident sharing my brand—whether it's with a micro-influencer or a major partner. The branding and website feel so aligned: professional, fun, and beautifully detailed. She truly captured my vision, and the whole experience was seamless. One of the best investments I’ve made.”
— Madeleine Fennell, founder, MFW Designs
“Working with Rachael was amazing. She understood exactly what I was trying to convey with the rebrand for my jewelry business. The brand still feels like AMO but more elevated, which is exactly what our goal was.”
— Ana Mari Ortega
Founder, AMO Jewelry
