Photography/Videography:
SERVICES:
Branding
Packaging Design
Custom Shopify
Social Media ads
Behind the Brand
Mimosa Lane is an aesthetician-founded sunscreen and tanning brand that brings together luxury skincare and safe sun care. From the start, we worked closely with the co-founders to shape a brand that feels warm and elevated.
We developed the full brand identity, designed custom packaging for multiple SKUs, and built a custom Shopify website that reflects the brand’s clean, sun-drenched energy. For the packaging, our goal was clear: stand out on a crowded shelf without leaning too feminine or too masculine. We created a bold, minimal design that uses thoughtful color and modern typography. This helped us create a consistent design system that can continue with additional future product launches.
mimosalane.com | @mimosalane
Mimosa Lane
"Thank you again for the incredible brand aesthetics. We’re at a major cosmetic convention in Miami, and people keep stopping by to rave about our branding and packaging!"
Hi, I’m Rachael, founder and creative director of Studio Foray. I help product-based businesses turn really good ideas into brands people notice, remember, and want to buy, from branding and packaging to Shopify and all the creative pieces that come next.
Whether you’re getting ready to launch or your business has outgrown its current look, I’d love to hear what you’re building.