Mimosa Lane is an aesthetician-founded sunscreen and tanning brand that brings together luxury skincare and safe sun care. From the start, we worked closely with the co-founders to shape a brand that feels warm and elevated.
We developed the full brand identity, designed custom packaging for multiple SKUs, and built a custom Shopify website that reflects the brand’s clean, sun-drenched energy. For the packaging, our goal was clear: stand out on a crowded shelf without leaning too feminine or too masculine. We created a bold, minimal design that uses thoughtful color and modern typography. This helped us create a consistent design system that can continue with additional future product launches.
mimosalane.com | @mimosalane
"Thank you again for the incredible brand aesthetics. We’re at a major cosmetic convention in Miami, and people keep stopping by to rave about our branding and packaging!"